Jeff Knudson sizes up a house from the top down. For almost three decades, Knudson has been in the roofing business,
from laborer to field supervisor to estimator, project manager, salesman and business owner. For the last few years, he has
owned Roofstar, based in the East Valley — providing repair and installation of the most common roofs such as shake and
shingle to the more leading edge such as steel.

“I have a passion for roofing,” he says, with a smile. “People often look at me a little funny about that — especially those
who’ve been up on a roof in July patching their mother-in-law’s shingle roof. But, it’s true: I enjoy doing the work,
overseeing the work — and owning a company that people can trust.”

A single proprietor, Knudson employs a small group of experienced roofers, whom he can, in turn, trust, and spends much
of his day monitoring his projects: a commercial asphalt roof, perhaps, in Chandler at dawn; then a traditional shingle
installation in Mesa; next, perhaps, a foam flat roof in Scottsdale in the early afternoon. “By 3 o’clock, when our crews
usually break, I’ve already been up since 4 a.m. and I’m tired. But, it’s a full and fulfilling day.”